华硕企业文化名词术语.doc

　 ASUS的由來

　從一個專業的自有品牌，到行銷全球的國際3C品牌，華碩自始至終都堅持不可妥協的品質與創新。在中文命名以「華人之碩」為期許，而英文命名的靈感則來自希臘神話中的天馬「PEGASUS」，其象徵著聖潔、完美與純真的形象，代表著華碩永不懈怠、追求卓越的精神。

　經營理念

　培育、珍惜、關懷員工，讓華碩人盡情地發揮最高潛力。

　堅守誠信、勤儉、崇本、務實的正道。

　無止境地追求世界第一的品質、速度、服務、創新、成本。

　躋身世界級的綠色高科技領導群，對人類社會環境真正做出貢獻。

　品質政策HSF政策 以持續創新改善的精實六標準差精神，追求世界一流的綠色產品品質、精確快速的研發和製造、即時達交的產品和服務、不斷精進的流程及人才培育，來贏得客戶的滿意和信賴。

　社會環境責任及安全衛生政策(SERASUS政策)

　遵行環保及勞安衛法令。

　珍惜自然資源、積極進行污染防治。

　降低環境衝擊及安全衛生風險。

　滿足客戶需求，實現綠色企業。

　全面推動企業社會環境責任。

　全員參與、持續改善。

　華碩管理系統

　華碩管理系統2006年11月起整合為華碩品質管理系統(簡稱：GreenASUS 含ISO9001及IECQ QC080000)與華碩社會環境責任與安全衛生管理系統(簡稱：SERASUS 含ISO14001、OHSAS18001及EICC)。ASUS DNA

　華碩的品牌基礎，是來自華碩DNA的四大核心價值：「華碩五德」、「崇本務實」、「精實思維」、「創新惟美」。

　華碩五德

　 「人」是企業營運的基石，而華碩人所呈現的品格特質，正是華碩得以揚名全球的重要關鍵。「華碩五德」--謙、誠、勤、敏、勇，形塑了我們以道德為本的企業文化，不僅是我們擇人的條件，更是我們在評量員工表現時的重要指標。

　謙：謙虛、謙讓、謙恭，以內省的思維來解決問題，以尊重的態度與團隊合作，且持續不斷地自我精進。

　誠：誠實、誠懇、忠誠，到有情有義。以誠樹立企業的基礎，並且誠實面對自己，瞭解長處與短處；此外，與人交往要真誠、全心全意。

　勤：勤勉、勤奮，願意負起責任、用更多時間與精力來達成任務；專注於降低成本、提升效率；主動凝聚團隊，締造創新、為客戶開創最大價值。

　敏：迅速掌握關鍵本質，快速行動創造勝局，快人一步掌握機會、採取行動，並在市場中取得最佳位置

　勇：勇於接受挑戰、對抗難關；勇於說」不」，不懼有建設性的衝突，堅持做對的事；絕不做匆促決策、周延思考後就勇於執行崇本務實

　 為了要創造最好的結果，華碩員工在執行之前，都要先「思考透徹」(think through)，聚焦於事物的本質與想要創造的結果，並且追根究柢找出根本的目的與根本原因(root cause)，如此一來就能夠在一開始就做正確的事、得到正確的結果。以終為始，並設身處地站在客戶的角度思考，考量成本效益，並開放心胸接納不同的做法，同時也隨時留心任何副作用的可能性。創新惟美

　華碩以持續不斷的創新與精湛獨到的美學語彙，來創造獨一無二的數位生活體驗。透過永不間斷的創新，追求科技與美學的完美設身於客戶的立場，感其所感、求其所求，創造更多的價值與體驗秉持紅/綠燈式互動思考，激發更多的創新、追求磐石般的品質精實思維

　 華碩以精實思維來為客戶創造極大化的價值。結合企業文化中的「精實六個標準差」(Lean Six Sigma, LSS)原則，精實思維更要求華碩夥伴之間開放溝通，將所有程序中的價值極大化，精簡成本與消耗，並且持續追求管理流程的精進。ASUS七內功主動出擊 (操之在我的力量)

　以終為始 (確立目標、全力以赴)

　要事第一 (掌握重點的個人管理)

　利人利己 (人際觀)

　設身處地 (溝通原則)

　集思廣益 (合作原則)

　自我修行 (全面成長原則)

　ASUS七外功

　目標指向力

　發現良策的能力

　組織能力

　傳達能力

　觸發動機的能力

　培育部屬的能力

　自我革新能力華碩武功秘籍 (1本工具書)

　如何做一名杰出的干部 (ASUS七外功)

　與成功有約 (ASUS七內功)

　QBQ問題背后的問題

　豐田智慧：充分發揮人的力量

　僕人：修道院的領導啟示錄

　執行力

　成長力

　六標準差管理上手

　豐田模式：精實標竿企業的14大管理原則

　精實革命：消除浪費、創造獲利的有效方法

　精實六標準差

　合理促進 (GE Work-Out)

　實踐豐田模式新時代的有效管理

　360度全方位領導

　實踐常山蛇行動指南 (ASUS出版)

　ASUS LSS常用名詞解釋

　什么是LSS?

　精實六標準差(LSS)是一種全員品質(Q)革心計畫，最終在改善顧客價值體驗，降低成本，提升速度並同時培養出更多優秀的領導人LSS三大目標？

　新產品開發 - 更準、更省、更快

　供應製造鏈 - 更準、更省、更快

　培養領導人- Champions, MBB, BB, GB, YB

　LSS四部曲

　變異有害： 50%

　除害 (準穩)： 70%

　除贅 (精)： 85%

　除瓶頸 (速)： 100%

　精實六標準差(LSS)之最終KPI革心指數，也叫常山蛇指數,不是 "革新" 而是 "革心"，華碩模式的精實六標準差 (LSS–The ASUS Way) 是以LSS的方法，再加上華碩崇本務實與人的智慧進行再造華碩，在文化的根本上，打造贏的模式。最終的KPI是以 "革心" 的程度來衡量 最終成功的程度 (Mindset change for the Asus way – LSS cultural values)

　a. Ownership – (流程最終責任)

　b. DIRFT (Do it right first time: 一次做對)

　c .Team_Spirit – (齊心齊力,合作無間)

　d.準穩 (Quality) 精 (Lean) 速 (Speed)LSS改善方法a. DMAIC (六標準差)

　b. Workout (合力促進)

　c. Lean (一招走天下)

　使用時機：

　UI & NUI

　UI (Urgent Important) : 緊急又重要的事務

　NUI (Not Urgent but Important): 不緊急但很重要的事務

　贏的策略

　巨獅 ( Giant Lion )

　銀豹 ( Silver Leopard )

　金鵝 ( Golden Goose )

　盟主的OPP

　再造華碩的成功關鍵之一是盟主的 OPP，有流程觀的盟主，展現最終的責任感，不要把球掉了，兼顧 NUI 和 UI 的需要，把事第一次就作對 (Ownership, DIRFT, team spirit, 準穩精速 )

　O: Ownership ( 最終責任感 )

　P: Passion( 熱忱 )

　P: Persistence( 毅力 )

　※ Do & Learn( Lean , 向黑帶學 )

　※Methodology ( Six Sigma , 反人性 ) (process+Data)

　※Common Sense ( Lean , 靈 )

　執行力的SPP

　再造華碩成功的另一個關鍵是執行力的 SPP，選對的人 (select the right people)，選對的事 (select the right thing)，把事作對 (do the thing right)。

　S: Strategy (The right thing)

　經過 BU Jumpstart process，藉由各個團隊分組討論達共識後，擬定出營運的重點目標 – the right things to win，並慎選專案。

　P: People (The right people)

　以 Jack Welch 的 4E+1P 來慎選盟主 (champion)，黑帶 (Black belt)，綠帶 (Green belt) – ownership, DIRFT, team_spirit, 準穩精速。

　P: Processes (The thing right)

　以 LSS 工具，例如：DMAIC, DMADV, DMADDD, Work-out, CAF, …；持續改善流程，超過競爭對手，贏得客戶滿意 , 與達到績效目標。

　4E 領導模型

　活力 (Energy)、激勵 (Energize)、優勢 (Edge)、執行 (Execution)

　豐田流程四化

　流程穩定化（穩定品質、消除浪費)

　流程暢流化（連接流程、追求精實）

　流程標準化 (持續改善的基線）

　流程平準化，以平準(持續改善,PDCA)什么是5S？

　整理(SEIRI)、整頓(SEITON)、清掃(SEISO)、清潔(SEIKETSU)、紀律(SHITSUKE)

　杜絕八大浪費

　生產過剩

　在現場等候的時間

　不必要的運輸

　過度處理或不正確的處理

　存貨過剩

　不必要的移動搬運

　瑕疵

　未被使用的員工創造力

　360度的精實思維 (Lean Thinking)

　精實(Lean)是華碩LSS的核心價值，以華碩崇本務實的精神為基礎，再向GE(Winning)與豐田(Big Q)學習最佳實務，不斷積極在標竿學習中創新進化，發展出華碩自己贏的模式，我們叫它華碩模式 ( The Asus way: get more with less)，永無止境地追求以最少的資源創造客戶最大價值。

　Lean是get more with less 的終極呈現，追求Value / Cost的最大化，「get more」是經由不斷創新工藝追求客戶的最大價值 (Value)，同時「with less」是經由不斷消除浪費追求價值溪流成本的最小化。但在追求Value / Cost的最大化的同時，我們也要同時兼顧功能品質(Quality)與彈性速度(Speed)，360 度的精實思維在華碩模式中是非常重要的，我們必須同時思考Value、Cost、Quality、Speed，以追求華碩的精實，The Asus way è get more with less 以最少的資源創造客戶最大價值。

　FELSA

　Ｆ：指的是Feeling of Target Customer (VOC -客戶聲音)

　Ｅ：指的是End Result (Goal -目標設定)

　Ｌ：指的是Lean (Value Over Cost -Get more with less)

　Ｓ：指的是Side Effect (副作用)

　Ａ：指的是Alternative Solution (替代方案)Mind Share (心占率)

　「品牌」因華碩專注於品牌之後變得熱門起來，品牌的價值與烙印在客戶心中的印象息息相關，當目標客戶群想要買電腦，他們會想到哪些品牌的電腦呢？在眾中有印象的品牌中又如何突顯而讓人記憶深刻，直接從需求而被聯想到該品牌？?

　 這些被聯想到的品牌在目標客群心中彼此之間的相對權重，我們稱它為「心佔率－Mind Share」。心佔率是品牌價值的關鍵指標，當心佔率大時，品牌價值的相對位子也比較高，它會讓目標客群在有需求的時候想到它、在有使用情境的時候想到它，甚至在朋友來詢問的時候推薦它。所以可以它的威力之大，造成想經營品牌的公司都一直想提高它。

　什么是IAQ？

　Q（品質-Quality）、I（創新-Innovation）和A（美學-Aesthetics）

　the same direction of rotation 90 ° or 180 ° for; after each disc rotor when measuring position alignment of the two half coupling constant, should also be in terms of accuracy and consistency. Surface deviation measurement, must in every 180 degrees corresponding to the two radii are equal to each other in order to eliminate errors caused by movement of the rotor. Only a support bearing of the rotor, WA couplings, such as the use of temporary leave the Center, should pay attention to keep the rotor in the measuring process in the center of the bearing oil retaining the nest does not change. Steam oil block, there should be sufficient clearance between the rotor and, in rotors make sure rotor is not on the block or seal oil. At the time of measurement, connections are not allowed between two rotors, each in a free State. Not allowed in case of assembled sleeve, Center work on the toothed coupling. Coupling tool should have adequate stiffness, installation must be secure and reliable. Coupling Center using a dial indicator, the table should be put in prison and avoid touching, to ensure correct measurement. Coupling disc after a week to return to the original position, circumference of dial gauge reading should be able to go back to the original value. When measuring the clearance of end, into the feeler of the gap should not exceed four at a time, when the gap is too large, you can use the gasket with the feeler gauge measurement of gauge blocks or finishing. bearing surface, markup should be in accordance with the mounting support pads, and retest the thickness. Once the lifting cylinder measurement of surface and internal cylinder surface height difference, compared with the original values confirm the location. Internal vertical and horizontal cylinder under state key insertion installation complex measuring cylinder in axial position. Bottom

　the same direction of rotation 90 ° or 180 ° for; after each disc rotor when measuring position alignment of the two half coupling constant, should also be in terms of accuracy and consistency. Surface deviation measurement, must in every 180 degrees corresponding to the two radii are equal to each other in order to eliminate errors caused by movement of the rotor. Only a support bearing of the rotor, WA couplings, such as the use of temporary leave the Center, should pay attention to keep the rotor in the measuring process in the center of the bearing oil retaining the nest does not change. Steam oil block, there should be sufficient clearance between the rotor and, in rotors make sure rotor is not on the block or seal oil. At the time of measurement, connections are not allowed between two rotors, each in a free State. Not allowed in case of assembled sleeve, Center work on the toothed coupling. Coupling tool should have adequate stiffness, installation must be secure and reliable. Coupling Center using a dial indicator, the table should be put in prison and avoid touching, to ensure correct measurement. Coupling disc after a week to return to the original position, circumference of dial gauge reading should be able to go back to the original value. When measuring the clearance of end, into the feeler of the gap should not exceed four at a time, when the gap is too large, you can use the gasket with the feeler gauge measurement of gauge blocks or finishing. bearing surface, markup should be in accordance with the mounting support pads, and retest the thickness. Once the lifting cylinder measurement of surface and internal cylinder surface height difference, compared with the original values confirm the location. Internal vertical and horizontal cylinder under state key insertion installation complex measuring cylinder in axial position. Bottom

　the same direction of rotation 90 ° or 180 ° for; after each disc rotor when measuring position alignment of the two half coupling constant, should also be in terms of accuracy and consistency. Surface deviation measurement, must in every 180 degrees corresponding to the two radii are equal to each other in order to eliminate errors caused by movement of the rotor. Only a support bearing of the rotor, WA couplings, such as the use of temporary leave the Center, should pay attention to keep the rotor in the measuring process in the center of the bearing oil retaining the nest does not change. Steam oil block, there should be sufficient clearance between the rotor and, in rotors make sure rotor is not on the block or seal oil. At the time of measurement, connections are not allowed between two rotors, each in a free State. Not allowed in case of assembled sleeve, Center work on the toothed coupling. Coupling tool should have adequate stiffness, installation must be secure and reliable. Coupling Center using a dial indicator, the table should be put in prison and avoid touching, to ensure correct measurement. Coupling disc after a week to return to the original position, circumference of dial gauge reading should be able to go back to the original value. When measuring the clearance of end, into the feeler of the gap should not exceed four at a time, when the gap is too large, you can use the gasket with the feeler gauge measurement of gauge blocks or finishing. bearing surface, markup should be in accordance with the mounting support pads, and retest the thickness. Once the lifting cylinder measurement of surface and internal cylinder surface height difference, compared with the original values confirm the location. Internal vertical and horizontal cylinder under state key insertion installation complex measuring cylinder in axial position. Bottom