网络电视：放下遥控，拿起鼠标！:拿起与放下的经典语录
时间：2019-01-08 03:18:44 来源：柠檬阅读网 本文已影响 人 
YouTube诞生不久，“视频共享”就和“非法下载”一样成了娱乐业界眼中的洪水猛兽，这方面的官司层出不穷，上传用户和各种监控软件斗智斗勇……然而，互联网的平民化与及时性突破了大多数传统媒体的限制，越来越多歌手和乐队愿意将新作发布在网上给粉丝试听，甚至邀请大家票选出最喜欢的歌曲作为其新专辑的主打单曲。历经几年拉锯战，继音乐界后，最近电视圈似乎也“开窍”了，终于肯敞开怀抱，接受网络――
诺里斯：我们以下要讨论的是在电脑上看电视的问题。确切地说来，这并不是什么新玩意了。我的同事早在2007年夏天就做过相关报道，那是挺久以前的事了――不过，自那以后情况发生了很大变化。
奥马尔・贾拉基(记者)：是的。就像是……这有点像在音乐界，电视和互联网之间就有这样的角力。（过去，）每当一个视频出现在YouTube上，他们就会申请禁令或者设法将其从网上删除。但到了最近，他们真正开始接受互联网（这种媒体），将更多内容放到网上，让人们在任何时段都能随心所欲地观看。
诺里斯：实际上，他们似乎在大力鼓励人们在线收看节目。我是说，我记得总统选举时，蒂娜・菲模仿莎拉・佩林的视频片段（在网上）随处可见。
贾拉基：没错。要是在以前，你不得不费力搜寻才能找到《周末夜现场》的视频。而现在，通常节目播出几个小时或者第二天早上，你就可以在YouTube、Hulu.com或其他许多地方找到这些视频。甚至在Joost这类网站，你还能看到许多不同来源的节目和档案材料。在Joost上，你可以找到喜剧中心频道的《柯尔伯特报道》或娱乐时间电视网的《拉字至上》。而且网站上不仅有新剧，还有一个专门的在线频道播放怀旧老剧。
诺里斯：那么，我这里有些小问题――这些视频都是免费的吗？它们都合法吗？
贾拉基：只有在这些官方设立的网站观看才是。比如说在Hulu上，如果你要观看一个长45分钟的电视节目，那么每隔15分钟就会播一段广告，就像你看电视时那样。你不能跳过它们，只能坐着看下去，或者也可以在广告时间浏览其他窗口。但在iTunes这类软件服务中，由于你要付费才能观看节目，所以就不会有广告。实际上，你是花钱享受不必忍受广告的特权。
诺里斯：那么，如果你是个整天抱着电视不放的人，你喜欢看电视，更喜欢通过电视机来收看电视节目，电脑技术能否与你现在看的这些电视机匹配呢？你知道，现在这些超大屏幕电视机都拥有等离子、发光二极管和各种各样的特性。
贾拉基：噢，不行。你看到的分辨率有所不同，而且目前还存在（不同媒体之间）应该如何结合这个问题：我们怎样才能在电视机上看到网上这些内容？但在线观看的关键在于，有很多内容你确实无法在电视上看到。你不会在有线或卫星电视提供商的频道单上看见这些节目。比如《办公室》和《太空堡垒卡拉狄加》的粉丝能在网上收看特别的“网络剧”――正如这个名字所说，你在电视上看不到这些节目，它们是特意为在线观看而拍的。而且网络也为许多创业家敞开了大门，他们不在好莱坞工作，却可以利用类似的形式直接面向大众。
诺里斯：你知道，这也挺讽刺的。现在的电视机比以往任何时候的都要大得多，也好得多，而我们却在谈论用电脑来看电视节目。
贾拉基：没错，但我认为随着科技发展，终有一天你能在电视机里看到所有这些节目。我认为那正是电视的未来之路――它们都将实现联网，并能实时播放网络内容。
Norris: So we’re talking about TV on the computer. This is not exactly a new idea. My colleague reported
on it in the summer of 2007 � quite a while ago � but a lot has changed since then.
Omar Gallaga (Reporter): Right. It seems like…kind of like with the music industry, there’s been this push-and-pull between TV networks and the web. Whenever certain videos would pop up on YouTube, they’d file an 1)injunction or try to get it off the web. More recently, they’ve really come to 2)embrace the Internet and gotten a lot more content online, where people can view shows whenever they want to.
Norris: It, it seems that they’re actually pushing people online. I mean, I remember in the presidential race it seemed that the clips of Tina Fey注1 doing her Sarah Palin 3)impersonation were everywhere.
Gallaga: Right. You used to have to really hunt to find clips from SNL注2.省略, a lot of other places. Even on other sites like Joost you see a lot of shows and a lot of 4)archival stuff from all different places. On Joost you could find Comedy Central’s The Colbert Report or Showtime’s The L Word. And it’s not just new shows. There’s an entire online channel devoted just to Retro TV注3.
Norris: So, a few quick questions: this is all free and is it all legal?
Gallaga: It is on these official sites. For instance on Hulu, if you’re watching a 45-minute TV show, you’re gonna get 5)commercials every 15 minutes like you would on TV. You can’t skip them, you have to kind of sit and watch them or you could maybe browse in another window while it’s playing. But then, on
services like iTunes, where you’re actually paying for the content, the commercials are gone. You’re
actually paying for the 6)privilege of not having to 7)sit through those commercials.
Norris: Now, if you’re someone who watches a lot of television, enjoys watching television, prefers to watch television ON television, does the technology on the computer match what you can now see on these, you know, these super-large TVs that have 8)plasma, 9)LED and all kinds of special features?
Gallaga: Well, no, you’re not gonna get the same
10)resolution and there’s this whole 11)convergence
issue right now: how are we gonna watch all this stuff on our TVs? But the thing about online is there’s a lot of content that you just can’t see on TV. You’re not gonna see it on your cable or satellite providers’ list of channels. Fans of The Office and Battlestar Galactica have been able to watch special “webisodes,” as they’re called, on the web. You can’t see them on TV. They were produced specifically to be watched online. The web also opened the door for lots of 12)entrepreneurs, who were working outside of Hollywood, kind of using that same example of delivering straight to the people.
Norris: You know, there’s a bit of 13)irony here.
Televisions are bigger and better than they’ve ever been, and now we’re talking about going and watching this on computers instead.
Gallaga: Right, but I think that the 14)evolution is gonna be that all of this content is gonna end up on your TV. I think that’s the future of television. They’re all gonna be Internet enabled, they’re all gonna be able to 15)stream web content.
